An A Class launch for Class A Jewellers
If you live in the North or North East of Adelaide there is a fair chance you would have driven past iconic Adelaide Jeweller Class A Jewellers. Located on North East Road, this Adelaide institution has made its home in the suburb of Walkerville for near on 47 years. Class A have become renowned as one of Adelaide’s premier jewellery manufacturers and they have positioned themselves as the go to jeweller for Adelaideans. What sets Class A above the rest is their epic attention to detail and their personalised service.
Source: Class A Jewellers WEBSITE
We were privileged enough to be invited to the launch of Class A Jewellers new workshop and showroom. Their latest development allows customers to view their jewellers live in action. It’s the small subtle differences that make all the difference when it comes to customer experience. The new, collaborative space represents a revolutionary departure from traditional workshop environments, with a modern fusion of manufacturing and retail elements.
“The main reason for the workshop change was so that our customers can actually see the jewellers going about their daily work of designing, manufacturing, repairing and polishing,” says Class A Jewellers Owner, Brad Mucklow.
“It’s similar to going into a great restaurant and being able to watch the chefs prepare the meals – it also makes our jewellers feel part of the whole process, as they can see who they’re crafting jewellery for and pop out to chat to those customers! Ultimately, it’s a more unique and personal experience for everyone involved.”
Source: Class A Jewellers WEBSITE
A key feature of the new showroom that caught our eye was the interactive Ring Bench where customers can try on over 200 engagement rings at their leisure.
“The idea behind the Ring Bench was to take away that ‘don’t touch’ feeling you have when visiting a traditional jewellery store,” says Brad.
“On a Saturday morning it’s not unusual to have several couples, or groups of girlfriends having fun with all the different styles. It’s a great way for people to really get a feel for what they like and what looks good.”
We are super impressed with the new Class A workshop and showroom. The redevelopment and expansion is testament to the owners creative, contemporary business ethos, and their emphasis on personalised services and bespoke designs. The unique layout of their new redevelopment is one of a few manufacturing jewellers in South Australia with an in-house workshop.
“All facets of our jewellery-making processes from our designers, jewellers, gemmologists, diamond setters, pearl-stringers, jewellery repairers, and valuers are carried out under one roof, with our clients involved in every stage of the process,” says Brad.
“Our jewellers produce quality one-of-a-kind pieces which are treasured by generations of Class A customers and their families. We’re so excited to welcome our clients to the reimagined Class A store and can’t wait to collaborate and create with them in these exciting new surrounds.”
So, if you are looking to spoil someone or even spoil yourself, look no further than Class A Jewellers.
Source: Class A Jewellers WEBSITE
Class A Jewellers brand new showroom is open Monday – Saturday and is located at 40 North East Road Walkerville.
For more information visit www.classa.com.au.